Análisis de la cultura organizacional para la adopción de estrategias en las PYMES de las altas montañas, Veracruz

Abstract

The SME sector is crucial for the Mexican economy, due to the generation of jobs and income, however, its useful life is usually short, as they face some challenges such as demotivation, little dissemination of support programs for their growth, lack of training, among others. The research presents economic data at both the macro (national) and micro (high mountains) levels, highlighting the importance of creating support programs. The OECD (Organization for Economic Cooperation and Development) annually evaluates the entrepreneurial ecosystem in each member country through various indicators and suggests carrying out diagnoses for business units to develop strategies aligned with national development objectives. In the area studied, the Denison Organizational Culture Survey questionnaire was applied, in addition to direct observation to analyze the recommended indicators.